About

Gabriela is a Los Angeles–based creative project manager and producer whose work blends strategy, vision, and a deep appreciation for design. After earning her degree in Project Management, she began her career in New York’s fashion industry, working in product development and immersing herself in the full lifecycle of apparel creation—from initial concept to in-store experience.

In 2024, Gabriela joined Stefan Beckman Studio as a Project Design Manager, producing campaigns, editorials, and events across fashion and television within a small team. There, she discovered a passion for the problem-solving side of production—transforming complex, abstract ideas into real, memorable, and artistic work.

Parallel to her production career, Gabriela has also built a practice as a freelance bespoke floral and event designer. She discovered floristry during a transitional period while working with a wedding designer, quickly falling in love with the medium’s blend of craft and emotion. Over the past three years, she has honed her floral artistry across traditional and contemporary styles, designing for shoots, weddings, private events, and celebrations for loved ones.